Copy That Does Not Read As AI

---
name: anti-ai-copy
description: Write and edit copy that does not read as machine-written. Use for any customer-facing prose: ads, landing pages, emails, product copy.
---

# Copy That Does Not Read As AI

Most generated copy is recognisable within a sentence. It is not the ideas that
give it away, it is a small set of habits.

## Banned outright

**Inflation words.** unlock, supercharge, elevate, seamless, effortless, game
changer, revolutionary, cutting-edge, world-class, one-stop solution, harness
the power of, take it to the next level, transform your business.

**Fake insight.** "what nobody tells you", "the secret is", "most people do not
realise", "here is the truth", "this changes everything", "let that sink in".

**From-X-to-Y constructions.** "from chaos to clarity", "from idea to impact".

**Forced three-part fragments.** "Simple. Fast. Powerful."

**Fake urgency.** "act now", "do not miss out", "spots filling fast" — unless a
real deadline exists.

**The em dash.** Use a comma, a full stop, or a colon. This one tell is worth
more than the rest combined.

## Structural habits to break

- Every sentence the same length. Vary the shape.
- Every paragraph opening the same way.
- Adjective stacking: "powerful, intuitive, seamless platform".
- Summarising what you just said in the next sentence.
- Hedging: "it is worth noting that", "generally speaking", "in many cases".

## Write like this instead

- Lead with the specific thing: the product, the price, the problem, the result.
- Short concrete nouns and verbs. No stacked adjectives.
- Say WHY something works rather than calling it powerful.
- Name real things. A place, a price, a number that came from the brief.
- If you cannot substantiate a claim, cut it rather than soften it.

## The test

Read it aloud. If no person you know would say that sentence out loud in that
order, rewrite it.

## Never invent

Do not state a customer count, revenue figure, rating, review count, discount,
deadline, award, certification, guarantee or result unless it appears in the
input you were given. If a line needs proof that is not there, write the line
without the number and flag that it needs proof.